Privacy Policy
1. Overview
ChupiTales Books prioritizes privacy protection. This policy details what data is collected, usage practices, and your choices regarding personal information on our website and services.
By using the website, you agree to this Privacy Policy and Terms of Service.
2. Information We Collect
a. Information You Provide
- Personal details (name, email, billing/shipping address, phone)
- Payment information (processed by third-party providers; full card numbers are not stored)
- Uploaded photos for product personalization
- Customer communications (support requests, feedback)
- Marketing preferences and consent choices
b. Automatically Collected Information
- Device information (browser type, IP address, OS)
- Website usage data (pages viewed, time on site)
- Cookies and similar tracking technologies
- Data from Facebook Pixel and Google Ads for performance analysis
3. How We Use Your Information
Information is used to:
- Process and fulfill orders
- Personalize products using uploaded photos
- Send confirmations, OTPs, and shipping updates
- Provide customer support
- Improve our website and services
- Send marketing communications (with consent)
- Comply with legal obligations and prevent fraud
- Operate analytics and advertising campaigns
Important: Your data is never used to train machine learning or AI models.
4. Legal Basis (U.S. and California Users)
Personal data is processed for legitimate business purposes:
- Performing contracts (order fulfillment)
- Obtaining consent (marketing, cookies, photo uploads)
- Complying with legal obligations
5. Children's Privacy (COPPA Compliance)
ChupiTales products target adult purchasers (parents, grandparents, educators, gift-givers). We do not knowingly collect information directly from children under 13. If unintentional collection occurs, data is deleted promptly.
When adults upload child photos for personalization, the adult's consent covers that use. Photos are used only for creating the ordered product and are not shared publicly or reused.
6. Cookies & Tracking
Cookies and tracking technologies enable:
- Site functionality (cart, login, preferences)
- Performance analytics
- Advertising and retargeting via Facebook and Google Ads
You can manage cookie settings through your browser preferences or the website's consent tool. Disabling cookies may affect site functionality.
7. SMS & Email Communications
Types of messages sent:
- Transactional messages (confirmations, OTPs, delivery updates)
- Marketing emails/texts (only with explicit opt-in consent)
Unsubscribe options:
- Emails: Click "Unsubscribe"
- SMS: Reply "STOP"
Service providers like Twilio and Mailchimp ensure compliance with CAN-SPAM Act and TCPA regulations.
8. Sharing Your Information
Information is shared only with:
- Payment processors
- Printing and fulfillment partners
- Email and SMS providers
- Analytics and advertising services (Facebook, Google, etc.)
- Legal authorities when required
Service providers are contractually bound to maintain security and use data only as specified. We do not sell your personal information.
9. Data Security
SSL encryption, secure servers, and trusted service providers protect your information. However, no online transmission is 100% secure, and you use our site at your own risk.
10. Data Retention
User-uploaded images are stored on secure private servers until deletion is requested. Images are used only for creating the personalized product. Other information is retained only as long as necessary for order fulfillment, legal compliance, or dispute resolution.
11. Your Rights
Depending on your state of residency, you may have rights to:
- Access, correct, or delete personal data
- Opt out of marketing communications
- Request information on data handling practices
To exercise these rights, contact us at support@chupitales.com.
12. Changes to This Policy
Updates to the Privacy Policy will be posted on this page with a new effective date.
13. Contact Us
Email: support@chupitales.com